Google Introduces Site Targeting to AdWords
June 17th, 2005 at 10:24pm
Came across this : Google Introduces Site Targeting to Google AdWords on Search Engine Journal
Its good news and bad news!. Good news for advertisers and the entire internet community! bcoz now advertisers can target specific sites, and avoid link farms or pages/sites that are specifically designed to game google.
On the other hand, this may be a bad news for lot of bloggers on a long run. Interesting. Will have to keep a watch! Offcourse, advertisers would like put up their ads on popular blogs, but not sure what happens to the smaller not so known blogs, which manage their yearly hosting fees!
More info about the program can be found here.
BTW, for the past couple of days, i am seeing more and more Yahoo ads! too!
You can see them occasionally over Russell’s blog (yahoo employee) and flickr (owned by yahoo, flickr shows both google/yahoo ads randomly!) too!
Tags: ads, adsense, advertising, adwords, blog, google, money, PPC
Entry Filed under: Net, Useful Stuff
1 Comment Add your own
1. Ben Padnos | June 18th, 2005 at 4:57 am
I, for one, love Google AdSense. While the ads running on my site are mostly to direct competitors, I like the CPC we get, which is about $.50 per click. The effective CPM is about $16 for us. I wonder how that compares to other sits…I am also impressed at how relevant the ads are — they’re usually very accurate and relevant based on the content on the page.
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